<?xml version="1.0" encoding="UTF-8"?><item link="https://www.aamu.edu/about/inside-aamu/news/students-explore-collegiate-licensing-brand-strategy-and-the-business-behind-officially-licensed-merchandise-.html" display="true" type="news-list"><title>Crew 75 Goes Behind the Brand During Visit to CLC Atlanta</title><summary>Members of Crew 75, Alabama A&amp;M’s student creative content team, recently visited the Collegiate Licensing Company (CLC) in Midtown Atlanta Thursday while in the city to cover the MEAC/SWAC Challenge.</summary><date>2026-08-28T12:00:00-08:00</date><imageAltText>CLC visit </imageAltText><image>/_images/clc.1.jpg</image><name>Students Explore Collegiate Licensing, Brand Strategy and the Business Behind Officially Licensed Merchandise</name><first>Students</first><last>Explore Collegiate Licensing, Brand Strategy and the Business Behind Officially Licensed Merchandise</last><url>https://www.aamu.edu/about/inside-aamu/news/students-explore-collegiate-licensing-brand-strategy-and-the-business-behind-officially-licensed-merchandise-.html</url><tags/></item>