{"text_format":"1","workbook":"xlsx","n_sheets":5,"sheets":["SLO1","SLO2","SLO3","POs","List"],"not_rendered":{"charts":0,"images":0,"macros":1,"external_links":0,"defined_names":5,"comments":3,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900"}

{"sheet":"SLO1","index":0,"n_rows":24,"n_cols":7,"rows_kept":24,"cut":false,"hidden":false,"merged":[[6,1,6,5],[7,1,7,5],[8,1,8,5],[5,1,5,5],[0,0,0,5],[1,0,1,5],[2,0,2,5],[3,1,3,5],[4,1,4,5],[10,0,10,5],[11,1,11,5],[12,1,12,5],[9,1,9,5],[17,1,17,5],[13,1,13,5],[14,1,14,5],[15,1,15,5],[16,1,16,5]]}
["Student Learning Outcome 1"]
["Students will be able to identify attractive markets that can be served through the manipulation of the marketing mix "]
["Outcome 1: Assessment Measure 1"]
["Class:","Principles of Marketing MKT 315"]
["Course Mode:","Face-to-Face"]
["Assignment:","Completion of a marketing plan "]
["Evaluation Tool:","Rubric comprised of the components of a marketing plan"]
["Performance Target: ","75% of the students will perform well on the presentation of a marketing plan, achieving at least an 80 out of 100"]
["Results:","75% of the students met this performance target"]
["Use of Results:","Providing \"deliverables\" pertaining to the marketing plan throughout the semester is very helpful to students in providing a quality presentation at the end of the semester.  Providing timely and qualilty feedback on those deliverables is essential."]
["Outcome 1: Assessment Measure 2"]
["Class:","Principles of Marketing MKT 315"]
["Course Mode:","Face-to-Face"]
["Assignment:","Final Exam"]
["Evaluation Tool:","Score sheet"]
["Performance Target: ","70% of students will perform well on the final exam, scoring at least 70%"]
["Results:","81% of the students met this performance target"]
["Use of Results:","Strategic use of review sessions will be useful."]
[]
[]
[]
[]
[]
[null,null,null,null,null,null," "]

{"sheet":"SLO2","index":1,"n_rows":24,"n_cols":7,"rows_kept":24,"cut":false,"hidden":false,"merged":[[5,1,5,5],[0,0,0,5],[1,0,1,5],[2,0,2,5],[3,1,3,5],[4,1,4,5],[17,1,17,5],[6,1,6,5],[7,1,7,5],[8,1,8,5],[9,1,9,5],[10,0,10,5],[11,1,11,5],[12,1,12,5],[13,1,13,5],[14,1,14,5],[15,1,15,5],[16,1,16,5]]}
["Student Learning Outcome 2"]
["Students will demonstrate effective oral communication skills"]
["Outcome 2: Assessment Measure 1"]
["Class:","Principles of Marketing MKT 315"]
["Course Mode:","Online"]
["Assignment:","Professional Video"]
["Evaluation Tool:","Rubric that evaluates content (key focus), time, attire, delivery "]
["Performance Target: ","75% of the students will successfully deliver a professiona video"]
["Results:","80% of the students met the performance target."]
["Use of Results:","Emphasis on \"soft\" skills needs to be continued.  In addition, instructional focus on attire, appearance, and delivery must continue."]
["Outcome 2: Assessment Measure 2"]
["Class:","Principles of Marketing MKT 315"]
["Course Mode:","Face-to-Face"]
["Assignment:","Group Presentation"]
["Evaluation Tool:","Group Presentation Rubric - Focus on \"Presentation Quality/Seamlessness\" "]
["Performance Target: ","70% of the students will earn a minimum of 8 out of 10 on this element"]
["Results:","75% of the students met the performance target"]
["Use of Results:","Continued emphasis on the \"team-oriented\" aspect of group presentations.  Cohesiveness and seamlessness needs continued emphasis."]
[]
[]
[]
[]
[]
[null,null,null,null,null,null," "]

{"sheet":"SLO3","index":2,"n_rows":24,"n_cols":7,"rows_kept":24,"cut":false,"hidden":false,"merged":[[5,1,5,5],[0,0,0,5],[1,0,1,5],[2,0,2,5],[3,1,3,5],[4,1,4,5],[17,1,17,5],[6,1,6,5],[7,1,7,5],[8,1,8,5],[9,1,9,5],[10,0,10,5],[11,1,11,5],[12,1,12,5],[13,1,13,5],[14,1,14,5],[15,1,15,5],[16,1,16,5]]}
["Student Learning Outcome 3"]
["Students will demonstrate effective teamwork skills."]
["Outcome 3: Assessment Measure 1"]
["Class:","Principles of Marketing - MKT 315"]
["Course Mode:","Face-to-face"]
["Assignment:","Group Presentation of the Marketing Plan"]
["Evaluation Tool:","Peer Evaluation of Group Performance"]
["Performance Target: ","70% of the students will score a minimum average of 3.5 out of 5 as an overall score from their peers"]
["Results:","77% of the student met the performance target"]
["Use of Results:","Continuation of instructions to students regarding proper group performance etiquette and workload expectations need to be emphasized.  Individual performance (or the lack thereof) needs to be factored into students' individual scores for group work."]
["Outcome 3: Assessment Measure 2"]
["Class:","Principles of Marketing - MKT 315"]
["Course Mode:","Face-to-face"]
["Assignment:","Group Presentation of the Marketing Plan"]
["Evaluation Tool:","Group Score Rubric"]
["Performance Target: ","70% of the students will score a minimum of 80 out of 100 on the group presentation"]
["Results:","75% of the students met this performance target"]
["Use of Results:","Students need to be provided clear instructions regarding the outline and content of the marketing plan.  This needs to be further supported with lectures on content."]
[]
[]
[]
[]
[]
[null,null,null,null,null,null," "]

{"sheet":"POs","index":3,"n_rows":12,"n_cols":2,"rows_kept":12,"cut":false,"hidden":false,"merged":[[0,0,0,5],[6,0,6,5],[11,1,11,5],[10,1,10,5],[9,1,9,5],[8,1,8,5],[5,1,5,5],[4,1,4,5],[3,1,3,5],[2,1,2,5],[1,0,1,5],[7,0,7,5]]}
["Program Outcome 1"]
[]
["Assessment Measure:","Faculty Course Evaluations"]
["Assessment Target:","At least 75% of Marketing faculty receive course evaluations of minimally 3 out of 4 points "]
["Assessment Results:","Marketing faculty have met the target performance."]
["Use of Results:"]
["Program Outcome 2"]
[]
["Assessment Measure:","Junior Audit Advisement for Marketing  students"]
["Assessment Target:","At least 75% of Marketing  juniors that are eligible for junior audits have them completed, submitted, and approved by the Registrar's Office."]
["Assessment Results:","Approximately 40% of Marketing juniors that are elgible have them completed. "]
["Use of Results:","Increased emphasis on completion of the junior audit needs to be highlighted during meetings at the college, department, and discipline levels.  Student completion of the junior audit should be made a requirement for getting PINs for upcoming semesters."]

{"sheet":"List","index":4,"n_rows":3,"n_cols":3,"rows_kept":3,"cut":false,"hidden":true,"merged":[]}
["Face-to-Face",null,"Yes"]
["Online",null,"No"]
["Off campus"]