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AAMU Freshman Enrollment Sets Record

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If the campus of Alabama A&M University seems to have more bustle lately, there’s very good reason.  According to the preliminary fall enrollment report the University recently submitted to the Alabama Commission on Higher Education (ACHE), AAMU’s overall Fall 2015 enrollment is 5,628, up 5.5 percent over last fall’s enrollment of 5,333 and up some 13.8 percent over three years ago.

 

One of the biggest pluses came in the category of first-time freshman enrollment, which is reported as a record-breaking 1,483, 22.2 percent over Fall 2014.  The previous first-time freshman record was etched in 2003 with the figure of 1,302. 

 

Freshmen.jpgThe significant increase in the freshman figures, said President Andrew Hugine, Jr., shows a trend that began in Fall 2013, when freshman enrollment edged upward to 4.9 percent and then again in Fall 2014, when it settled at 12 percent.  Since Fall 2012 figures of 1,033, first-time freshman enrollment has increased by 43.6 percent.

 

Although Fall 2015 graduate student enrollment of 1,123 remained the same compared to Fall 2014, it also shows significant gains (44.7 percent) over Fall 2012, when the figure was 776.

 

“Kudos are extended to the Enrollment Management Division, Retention and all of the areas of the campus that assisted in recruiting, enrolling, and retaining our students,” commented Hugine.  The President also noted that enrollment increases were likely impacted by enhanced marketing efforts, to include the annual President’s bus tour encompassing numerous high schools in cities and towns throughout the state of Alabama, the airing of television ads and placing of billboards statewide--all informing students that at AAMU they can “Start Here, Go Anywhere.”

 

“We have capitalized on telling the story of A&M through a number of avenues, particularly in the arena of social media and one-on-one communication with potential students,” said Venita Clisby King, assistant vice president of enrollment management and director of admission.  “The admissions staffers are elated and grateful to experience such outcomes, which are a result of the processes we now have in place.”

 

- J. Saintjones

 
Office of Marketing and Public Relations
Alabama A&M University
303 Patton Hall
Normal, AL 35762-1027
(256) 372-5654
(256) 372-5034 (Fax)
 
Jerome Saintjones, jerome.saintjones@aamu.edu, (256) 372-5607
Shirley Alexander, shirley.alexander@aamu.edu, (256) 372-5607
Interns/Bi-Weekly Students: (256) 372-5625