This unit works diligently to foster a positive image for the University through the constant and consistent dissemination of information about events, people and programs. This is accomplished by a variety of methods, ranging from the traditional news release, published and online magazines to the use of social media. The Office also serves as a resource point for media personnel and the community. Moreover, it provides limited support in university publication development, as well as other varied special services campus-wide (i.e., announcements, photography, resolutions, special recognition, etc.).
Among MPR’s seven main goals are the following: 1) To provide media sources with ongoing information about the people, programs and services of the University; 2) To build relationships with media personnel that posture the office as the key source for information; 3) To develop innovative advertising concepts for use in print media; 4) To continue to work closely with the Telecommunication Center in the furtherance of its marketing efforts and proven expertise in the broadcast arena; 5) To continue to aggressively seek out news and story possibilities and to develop and disseminate them to media sources with minimum delay; 6) To continue to increase the availability of published materials about the University; and 7) To continue to build effective internal and interoffice relationships.