Launching New Course: Digital Design Marketing

"Brand is the story. Design is the storytelling." In response to the unique and growing industry demand for digital marketing-savvy students, our marketing program is thrilled to introduce a pioneering course, Digital Design Marketing. It is trailblazing to be one of the first universities in US marketing programs to offer such a course.

Digital design marketing is the marriage of graphic design principles with marketing strategy goals. It involves creating visual content for online and offline platforms to promote products, communicate messages, and increase brand awareness. As a result, digital design marketing focuses on producing creative assets for specific marketing channels that highlight a company's product or service.

Students will explore and practice the fundamental principles of digital marketing design. Through hands-on experiments, collaborative learning, and individual projects, they will learn the language and process for digital marketing design thinking and skills and gain a solid foundation in digital marketing principles and practices, preparing them for their future careers.