Management, Marketing, & Logistics

In today‘s increasingly competitive environment, organizations in both the private and public sectors are interested in individuals who can provide effective team leadership at all levels of organizations.

We provide a supportive and positive learning environment for our learners to explore and test new ideas, debate theories, encounter challenging information, and figure out what they can do in life to better humanity.

The Department of Management, Marketing & Logistics offers AACSB accredited Bachelor of Science and Graduate programs designed to provide learners with a broad-based education for entrepreneurial, managerial, and leadership success in business, government, and both profit and not-for-profit sectors. 

Mission Statement/Objectives

Our mission is to build foundational business knowledge and inspire ethical leaders to serve the common good. We are driven by our purpose of fostering leaders, insights, and progress to better humanity. We work with other AAMU departments, units, and global and community partners to support the growth and development of our learners. We attract faculty and students from around the world and are committed to providing our learners an unparalleled transformational learning experience.

We serve our learners with faculty members from six academic disciplines: management, marketing, logistics and supply chain management, entrepreneurship, management information systems, and international business. Our faculty are committed to excellence in teaching, research, service, and integrating ideas, technologies, and developments across multiple disciplines. They pride themselves on their unparalleled availability and support of our learners. From extended office hours to one-on-one tutoring, they walk the extra mile to prime our learners for academic and career success.

LEARNING SUPPORT COMMUNITY

We work as a team to provide various resources supporting the career and life success of our learners. On the gorgeous and pristine campus of Alabama A&M University, from admission, academic advising, financial assistance, career development, course registration, and academic support to counseling services, information technology, food and dining, campus housing, transportation services, wellness and health, sports and entertainment, learning and library, security and safety, club activities, and social connection, all learners have our support. Our learners enjoy their campus life and grow and develop into independent thinkers and leaders in their pursuit of happiness, liberty, and the meaning of life and work.

CORE CURRICULUM AND DEGREE REQUIREMENTS

To build a solid foundation for the success of our learners , we have common core degree requirements for our business majors.

Learners completing undergraduate programs in Business receive a Bachelor of Science degree. Business undergraduate students must complete a core curriculum that exposes them to diverse subjects and develops well-rounded foundational business knowledge. Within the undergraduate program, area requirements include writing, mathematics, integrative studies, basic disciplines, functional fields in business, and elective courses enhancing a learner’s course of study. The solid cousework will develop learners with highly-regarded expertise and compentency to serve organizations.

Required General Education Courses (It may vary with different academic year enrollment, please refer to the course bulletin for detailed information)

  • ENG 101   Composition I
  • ENG 102   Composition II

 

Choose from 1 of the following:

  • 2 Classes in ENG 201 and ENG 202
  • 2 Classes in ENG 203 and ENG 204
  • 2 Classes in ENG 203H and ENG 204H
  • 2 Classes in ENG 207 and ENG 208

 

Choose from 1 of the following:

  • 2 Classes in BIO 101 General Biology and 101 General Biology Lab
  • 2 Classes in BIO 102 General Biology and 102 General Biology Lab
  • 1 Class in BIO 102H Honors General Biology II &Lab
  • 1 Class in BIO 104 Principles of Biology II & Lab
  • 2 Classes in BIO 203 General Botany I and BIO 203L General Botany Lab
  • 2 Classes in BIO 204 General Botany II and BIO 204L General Botany II Lab
  • 2 Classes in CHE 101 General Chemistry I and CHE 101L General Chemistry Lab
  • 2 Classes in CHE 101H Honors General Chemistry I and CHE 101HL Honors General Chemistry I Lab
  • 2 Classes in CHE 102 General Chemistry II and CHE 102L General Chemistry II Lab
  • 2 Classes in CHE 102H Honors General Chemistry ll and CHE 102HL Honors General Chemistry ll Lab
  • 2 Classes in CHE 111 Applied Chemistry I and CHE 111L Applied Chemistry I Lab
  • 2 Classes in CHE 112 Applied Chemistry II and CHE 112L Applied Chemistry II Lab
  • 2 Classes in CHE 251 Organic Chemistry I and CHE 251L Organic Chemistry I Lab
  • 2 Classes in PHY 101 Physical Science I and PHY 101L Physical Science I Lab
  • 2 Classes in PHY 102 Physical Science II and PHY 102L Physical Science II Lab
  • 1 Class in PHY 103 General Physics lect/Lab I
  • 1 Class in PHY 104 General Physics II
  • 1 Class in PHY 105 Physics Lect/Lab I
  • 1 Class in PHY 106 Physics Lect/Lab II
  • 1 Class in PHY 201 General Physics I - Trig Based
  • 1 Class in PHY 202 General Physics II-Trig Based
  • 1 Class in PHY 213 General Physics with Cal I
  • 1 Class in PHY 214 General Physics with Cal II
  • 2 Classes in PHY 220 Intro to Astronomy and PHY 220L Intro to Astronomy Lab

 

Choose 1 from the following:

  • ART 101    Art Appreciation
  • ART 101H    Art Appreciation Honors
  • ART 220    History of Art I
  • ART 221    History of Art II
  • COMM 101    Theater Appreciation
  • MUS 101    Music Appreciation
  • MUS 101H    Music Appreciation Honors

 

  • ORI 101    First-Year Experience
  • ORI 102    First Year Experience
  • Math 201    Pre-Calculus Algebra
  • MIS 213    Computer Applications in Business
  • ECO 231    Principles of Macroeconomics
  • ECO 232    Principles of Microeconomics
  • MIS 213    Computer Applications in Business

 

Choose 2 credits from the following:

  • FAS 101    Food & Survival of Man
  • HED 101    Personal & Community Health
  • MSC 101    Intro to Military Science
  • NHM 103    Nutrition Today
  • PED 102    Fitness For Life
  • PED 107    Gymnastics & Rhythms
  • PED 111    Tennis
  • PED 114    Aerobics Weight Training
  • PED 132    Aquatics/Beginning Swimming
  • PED 133    Intermediate Swimming
  • PED 137    Golf For HPER

Choose 1 from the following:

  • GEO 213    Principles of Geography
  • GEO 214    World Regional Geography
  • HIS 101    World History I
  • HIS 101E    World History I Enriched
  • HIS 101H    Honors World History I
  • HIS 102    World History II
  • HIS 102H    Honors World History
  • HIS 201    American History I
  • HIS 202    American History
  • PSC 201    Intro to Political Science
  • PSY 201    General Psychology
  • PSY 211    Child Growth & Development
  • SOC 201    Introduction to Sociology
  • SOC 210    Social Problems
  • SOC 212    Marriage and Family
  • UPL 103    The Community and You

Required Business Core Courses

  • ACC 203    Financial Accounting Principles
  • ACC 204    Managerial Accounting Principles
  • MGT 207   Legal Environment and Ethics
  • ECO 271    Business Statistics I 
  • ELO 250    Professional Development and Workforce readiness
  • FIN 315     Principles of Finance
  • MIS 315    Principles of Management Information Systems
  • MGT 315   Principles of Management
  • MKT 315   Principles of Marketing
  • MGT 413   Production/Operations Management
  • MGT 442   Strategic Management and Policy
  • MTH 120   Calculus & Its Applications

ENTREPRENEURSHIP

LEARN

PRACTICE

LAUNCH

Do you dream of creating your startup? Are you aspiring to launch a business, disrupt a market or change the world with your big idea? If you are a visionary with the passion and determination to shape the future, you can practice entrepreneurship as a way of life. Entrepreneurs are creative, innovative, ambitious, dynamic, and energetic leaders. They bring new ideas, technologies, and solutions to the market and improve our lives.

Our immersive learning environment drives a constant flow of dynamic ideas, leading to genuine change and lasting impact. Our entrepreneurship training and development integrate analytical and creative thinking to generate and build opportunities, empowering learners to transform and reshape the world in sustainable and scalable ways. As a result, our learners can match their unique talent with business expertise and become the entrepreneurial leader the world needs. We train our learners to solve big problems and ground those solutions in a well-rounded education in math, science, and the liberal arts.

BACHELOR OF SCIENCE IN ENTREPRENEURSHIP

We provide a high-quality education that prepares learners for entrepreneurship, small business management, and leadership. The Entrepreneurship Program teaches learners the skills for different careers:

  • Start their businesses.
  • Work for growth-oriented and innovative firms.
  • Work in family businesses.
  • Bring an entrepreneurial perspective to their chosen fields.

Developing an entrepreneurial mindset is a lifelong skill that supports learners in opportunity recognition and exploitation and other careers and professions. AAMU learners are motivated to generate positive and productive change in their communities.

We are one of the few institutions in the North Alabama area offering entrepreneurship. The program is built on a combination of theoretical contents and hands-on assignments, developing skills applicable to the workforce and providing case studies that learners can display as part of their expertise. In addition, technology integration in the entrepreneurship program aims to enhance learners' engagement and make their learning experience more complete. By doing so, we create one seamless experience that blends a tight-knit community with a pool of opportunities for our learners.

ENTREPRENEURSHIP PROGRAM AND NASA TTO

The entrepreneurship program is part of NASA T2University Program (Technology Transfer University Program) with the course ETR 440. Teams of learners are asked to explore the NASA patent portfolio, identify a technology of interest, and find a new life and a terrestrial use for that technology to enhance its commercialization opportunities. Learners are supported with workshops and meetings with the technology inventors. 

OUR STUDENTS ARE SAYING…                                                                       

The C.O.B.P.A. Entrepreneurship Program here is outstanding. The projects offered to Alabama A&M Business students are extremely innovative, featuring new experiences such as global workshop opportunities and social networking events. A plethora of support is available in this program. There are also multiple professors encouraging the importance of starting new ventures and generating great ideas that can help us to actually “start here, go anywhere.”

Trinity P.

Children’s Author

Illustrator

Entrepreneurship’ 23

My experience with A&M's Entrepreneurship program has been nothing short of exemplary. The directors and professors have personally tailored our classes to reflect the experiences we will face as business owners and CEOs in the future. Everyone we connect with is there to help us not only academically and through references but as mentors when entering our careers. This program encourages us to take risks, explore every passion we've considered, and "fail" without the consequences we would likely experience after graduation. There isn't another program in the business department that I would have chosen instead. Our Entrepreneurship program was the way to go. –

Kyla H.

Future CEO

Entrepreneurship’ 23

COURSEWORK IN ENTREPRENEURSHIP

Entrepreneurship is an interdisciplinary area of study. Therefore, our program design reflects the interdisciplinary value of entrepreneurship and weaves it throughout our curricular and co-curricular programs. Our coursework provides the foundation for understanding the processes, finances, and context of entrepreneurship. Through the coursework, our learners are trained to evaluate the feasibility and drivers of business opportunities, design viable business models, and practice entrepreneurship as a way of life. We teach conceptual and analytical approaches to all aspects of opportunity recognition, opportunity, evaluation, launching, growing, and expanding businesses and organizations. The skills learned in our entrepreneurship classes enable our learners to be designers of new ideas and processes for organizations, large or small, public or private, corporate or not-for-profit, and local or global.

 The major in entrepreneurship requires 123 credit hours, organized as the following.

  • 30 credits required for Major in Entrepreneurship.
  • 9 Program Electives
  • 48 credits required for General Education.
  • 36 Credits required for Core in Business.

Major in Entrepreneurship Required Courses

ETR 315   Principles of Entrepreneurship – 3 credit hours. An introductory course intended to provide learners with a solid foundation in terms of the vital role played by entrepreneurs and entrepreneurship in the contemporary dynamic yet complex global economy.

ETR 319   Identification and Evaluation of New Venture Opportunities – 3 credit hours. The course covers criteria, tools, and dynamics involved in systematic search and creative thinking methods to generate ideas. Learners examine the process and difficulties of analyzing new venture ideas to produce a solid business opportunity. Prerequisites: ETR 315 or instructor consent. 

ETR 320   New Venture Funding – 3 credit hours. This course presents learners the options available to secure funding for their company and analyze the financial peculiarities of the start-up process in relation to the different stages of the idea life cycle. Prerequisites: ETR 315 and FIN 315. 

ETR 390   Experiential Learning Opportunity (ELO) in Entrepreneurship – 3 credit hours. An experiential learning opportunity in the form of a co-op, internship, or field experience that combines classroom concepts with practical work experience related to the learner’s major field of study. Prerequisites: ELO 250. 

ETR 430   Business Planning – 3 credit hours. Learners will study the basic components and varied audiences for the business plan. Each learner will write a business plan and will be required to present the plan to a panel of business leaders. Recommended background for this course: ETR 319 and ETR 320 and MKT 315. 

ETR 440   Entrepreneurial Counseling – 3 credit hours. Learners work as counseling teams to professionally support active entrepreneurs and small business managers in the definition of strategies and the identification of solutions for the everyday challenges that their companies face. Prerequisites: ETR 390. 

ETR 445   Growing and Managing New Ventures – 3 credit hours. One of the most troublesome aspects of entrepreneurship is running the business once it is started. This course focuses on techniques to grow the new venture and how to manage both the growth and operations. Considerable emphasis will be placed on expanding existing markets, finding new markets, anticipating the next generation of products, and managing cash flow. This course is also the capstone course for both the Entrepreneurship Minor and the Management Minor. Recommended background for this course: ETR 430, MKT 315. 

MGT 352   Small Business Management - 3 credit hours.  The course intends to be a practical guide of small businesses management, exploring how operations can be planned and delivered. Several critical functions such as organizing, directing, controlling, purchasing, production are examined. Prerequisites: MGT 315, FIN 315, MKT 315 

MGT 458   International Business - 3 credit hours. This course examines the organizational, administrative, marketing and financial aspects of business-based operations, political, and the legal economic factors influencing international business, including community relations, business climate, and human resources management issue. Prerequisites: MGT 315 or MGT 332.

Major in Entrepreneurship Program Electives

The Program Business Electives are Courses 300 and 400 level in any of the following areas:

  • Accounting
  • Economics
  • Finance
  • Management
  • Marketing
  • Logistics and Supply Chain Management
  • Management Information Systems

CAREER FIELDS IN ENTREPRENEURSHIP

  • Business Owner

If learners have ever wanted to open their own business, a major in entrepreneurship will help them develop multiple skills in all critical areas.

  • Management

The entrepreneurship program includes several courses that will teach how to manage and grow a business, preparing learners for this career option. 

  • Business Consultant

The entrepreneurship curriculum covers nearly any field of business, preparing learners for a career in consulting. 

  • Corporate Intrapreneurship

If the corporate setting is the path for learners, studying entrepreneurship will help them develop new ideas and produce innovation within the umbrella of an established company. 

  • Sales & Marketing

Studying entrepreneurship helps learners develop communication and presentation skills, creativity, and teamwork that will allow them to succeed in a career in sales or marketing.

RELEVANT PROFESSIONAL ORGANIZATIONS

LOGISTICS AND SUPPLY CHAIN MANAGEMENT

Logistics and supply chain management provides consumers and businesses affordable access to various products. Logistics and supply chain leaders need to be able to source, produce, and deliver products and services and leverage innovative technologies to align firm strategy and their supply chain. Our goal is to provide learners and partners with a competitive advantage and competency by enhancing their expertise and understanding of how the supply chain is evolving at home and abroad. Logistics and Supply Chain Management will prepare our learners to plan for and forecast the demand for products, mitigate disruptions, and uncover inefficiencies in the movement of products and raw materials.

Logistics and supply chain management (LSM) integrates topics from manufacturing operations, purchasing, transportation, and physical distribution into a unified program. Logistics and supply chain management emphasize analytical problem-solving, leadership, and communication skills. Logistics and supply chain management integrate insights from different areas, such as analytical methods, logistics systems, database analysis/information systems/system technologies, finance, economics, accounting, and technical communication/writing, to solve complex problems. The goal of LSM is to maximize the economic value generated by managing these decisions. 

BACHELOR OF SCIENCE IN LOGISTICS AND SUPPLY CHAIN MANAGEMENT

The logistics and supply chain management program teach learners to reimagine efficient and effective techniques for production and delivery across industries. Our program is designed to provide learners with knowledge and skills in various functional activities of logistics and supply chain management and the ability to develop skills to analyze problems, communicate solutions, and understand the impact of their decisions. The programs also emphasize the interdependence of those functional areas and the need for an integrated approach. A practical work placement experience is part of these programs. Through an integrative educational process, we prepare our learners for the next era of logistics and supply chain management and careers in procurement, manufacturing, inventory management, warehousing, logistics, and transportation. Graduates of the program pursue excellent employment and entrepreneurial opportunities in business, government, and the not-for-profit sectors.

COURSEWORK IN LOGISTICS AND SUPPLY CHAIN MANAGEMENT

Our course design will help learners:

  • Learn to leverage supply chain management fundamental concepts, functions, and enablers to deliver a positive impact to organizations.
  • Develop formidable critical thinking skills to integrate theory and strategy to solve real business complex problems.
  • Gain an understanding of how supply chain management processes can generate value for organizations, customers, and end-users.
  • Explore new ways to work and engage effectively with remote teams and geographically and culturally diverse teammates.
  • Study with leading faculty and gain in-demand skills, including how to create value by making changes to an organization’s supply chain, how changes in company strategy can produce wealth, the newest and best ways to use gathered data, and deep quantitative skills and the expertise.

The major in logistic and supply chain management requires 126 credit hours, organized as the following.

  • 30 credits required for a Major in Logistics and Supply Chain Management
  • 12 Program Electives
  • 48 credits required for General Education.
  • 36 Credits required for Professional Core in Business.

Logistics and Supply Chain Management Major Required Courses

  • LSM 201   Intro to Logistics & Supply Management
  • LSM 305   Purchasing & Supply Management
  • LSM 323   Transportation Management
  • LSM 340   Advanced Logistics & SCM
  • LSM 390   ELO in Logistics
  • LSM 409   International Logistics and Supply Chain Management
  • LSM 428   Strategic Logistics and Supply Chain Management

Logistics and Supply Chain Management Electives (Logistics and Supply Chain Management majors need to take 2 of the available electives, course offerings vary from year to year)

  • LSM  324   Contract Law
  • LSM  334   Maintenance Management/Engineering Design
  • LSM  335   Configuration and Technology Management
  • MGT 397   Management Science
  • LSM  411   Procurement and Contract Management
  • LSM  415   Logistical Support Analysis and Material Acquisition Life Cycle Analysis
  • LSM  422   Negotiation Techniques and Supply Chain Management  
  • LSM  426   Contract Cost and Price Analysis
  • LSM  427   Quality Management
  • LSM  435   Supply Chain Risk Management
  • LSM  451   Inventory Management and Production Control       

CAREER FIELDS IN LOGISTICS AND SUPPLY CHAIN MANAGEMENT

Career track progression could lead to the vice president level in supply chain-related areas. Our supply chain management graduates are recruited by organizations from around the world and in all sectors of the economy, including:

  • Commercial contracting
  • Corporate retail
  • Federal agencies
  • Federal contracting
  • Health care
  • Manufacturing
  • Manufacturing
  • Public and private
  • Service
  • Wholesale trade

Graduates of the supply chain management program are highly sought-after and have excellent placements. Career examples include but are not limited to those shown in the following list. Advanced degrees or certifications may be required for academic or clinical positions. The following are some positions that supply chain management graduates have obtained:

  • Acquisition analyst
  • Acquisition specialist
  • Acquisition support specialist
  • Buyer or planner
  • Chief sustainability officer
  • Contracting specialist
  • Distribution center manager
  • Distribution manager
  • General manager
  • Internet marketing analyst
  • Inventory specialist
  • Logistics analyst
  • Logistics manager
  • Logistics planner
  • Materials manager
  • Operations planner or analyst
  • Operations team leader/operations manager/operations analyst
  • Planner or analyst
  • Procurement specialist
  • Procurement specialist/buyer/purchasing manager
  • Production coordinator
  • Project manager
  • Purchasing manager
  • Supply chain specialist/manager/analyst
  • Supply management analyst

RELEVANT PROFESSIONAL ORGANIZATIONS

Management orientation with non-academic continuing education opportunities:

Academic and industry research orientation:

MANAGEMENT

Management is the art and science of coordinating and administering tasks to achieve goals. Management researchers apply basic social science disciplines and research methods to management and leadership problems in the public and private sectors. We provide an academic experience where learners explore how to bring management perspectives to their technical and quantitative expertise. Our program is designed to provide learners with a deep understanding of management theory and practice grounded in the scientific method. We prepare our learners for success in their choosing professions, arming learners with foundational insights of best practices across a multitude of domains.

We prepare future leaders to respond to challenges associated with creating a successful business in today's global economy while shaping management knowledge and practices for the contemporary organizations. We teach undergraduate and graduate courses in the fields of strategy, organization behavior, leadership, strategy formulation, management of innovation, organization design, developing teams, decision-making, and motivating employees. Our faculty research covers a broad range of topics within the management disciplines, and we are dedicated to teaching students the skills they need to succeed in management careers. We accomplish great things with talented people who believe they will accomplish them.

BACHELOR OF SCIENCE IN MANAGEMENT

To succeed in a fast-changing and complex global economy, managers at all levels must navigate the total enterprise and understand the forces shaping the organization’s direction, policies, goals, and, at the same time, exercise personal leadership in managing employees. Our management coursework training prepares learners to tap into the power of management principles and accumulative expertise to improve lives, benefit society, and drive powerful yet positive change. Our learners will explore why diverse perspectives are critical to organizations. Our learners will analyze strategy, apply business concepts, oversee projects, and build connections between business and the world. 

The Bachelor of Science in management provides a solid foundation for initial placements in organizations of all types and signals our learner’s future managerial interests to employers in all sectors. Our learners will develop a skill set to anticipate, address, and resolve the central challenges of navigating and running organizations in a fast-changing society. Our learners will identify and implement the best strategy for an organization. Our learners examine how people work as individuals, as team members, and as organizational members. Our learners will analyze the business as a whole and how to align all aspects of the business accordingly, evaluating the overall needs of an organization (for-profit, not-for-profit, and government), defining supporting objectives, and implementing optimal approaches and tactics to pursue those objectives.

COURSEWORK IN MANAGEMENT

Our courses are designed to teach learners the skills necessary to perform leadership roles in the business and corporate world. The courses allow learners to obtain the knowledge and skills needed to assume management positions in various organizations. Management program provides learners with a solid foundation in organizational behavior, human resources management, electives in labor-management relations, negotiation, conflict management, and organizational management. These courses will help learners to develop deeper knowledge in specific areas of interest. Our coursework will equip learners to understand how organizations work, how they are managed, and how they interact with other stakeholders to create value for the organization and the well-being of humanity.

The major in management requires 120 credit hours organized as the following.

  • 27 credits required for a Major in Management
  • 12 Program Electives
  • 48 credits required for General Education.
  • 33 Credits required for Professional Core in Business.

Management Major Required Courses

  • MGT 332   Organizational Behavior/Theory
  • MGT 352   Small Business Management
  • MGT 390   ELO in Management
  • MGT 397   Management Science
  • MGT 433   Human Resources Management
  • MGT 458   International Management
  • A flexible course in business recommended by the academic advisor

Management Electives (Management majors need to take 2 of the available management electives, course offerings vary from year to year)

  • MGT 320   Planning and Launching New Ventures
  • MGT 330   Introduction to Entrepreneurship
  • MGT 402   Independent Study
  • MGT 412   Principles of Insurance
  • MGT 427   Quality Management
  • MGT 431   Growing and Managing New Ventures
  • MGT 445   Senior Portfolio: Writing the Business Plan
  • MGT 450   Principles of Real Estate
  • MGT 458   International Business
  • MGT 473   Small Business Counseling  

CAREER FIELDS IN MANAGEMENT

Management majors are prepared to work in a variety of business organizations. Graduates of management major have been successful in organizations in all industries, including manufacturing, health care, financial institutions, gaming and tourism, utilities, not-for-profit organizations, and governmental agencies.

  • Account manger
  • Banking manager
  • Compensation and benefits manager
  • Consulting
  • Corporate labor relations manager
  • CPA
  • Director of employee benefits and services
  • Employee relations manager
  • Employment and recruiting manager
  • Entrepreneurship
  • Financial analyst
  • General management
  • Human resources
  • Human resources director
  • Management consultant
  • Management consulting
  • Nonprofit management
  • Operations management
  • Payroll manager
  • Performance evaluation specialist
  • Project management
  • Sales
  • Senior employment analyst
  • Staffing manager
  • Strategic planning

RELEVANT PROFESSIONAL ORGANIZATIONS

MANAGEMENT INFORMATION SYSTEMS

Do you enjoy computer science or more technical courses but are mostly interested in the practical and social applications of technology? Do you have a passion for business and want to use advanced information technology to change how organizations work? Do you want to learn how data and technology can be harnessed to benefit individuals, organizations, and communities? If you are, then management information system is your passion.

The need for well-educated and creative professionals in management information systems continues to surge worldwide. Our information system program integrates insights and accumulative expertise from computer science, information technology, and business management with a humanities and social sciences-based education to provide learners with an uncommonly well-rounded portfolio. The learners will be uniquely positioned for an impactful career in an increasingly digitized and connected world, able to adapt to rapid evolution across industries. Learners can use technologies such as artificial intelligence,  machine learning, deep learning, big data, social networks, neural networks, robotics, automated voice assistants, blockchain, and driverless vehicles to benefit organizations, communities, and society.

BACHELOR OF SCIENCE IN MANAGEMENT INFORMATION SYSTEMS

The Bachelor of Science in business administration with a concentration in management information systems program focuses on the innovation of business-oriented information technology to open new markets and improve business operations by leveraging information systems. The Management Information Systems (MIS) concentration produces highly skilled MIS professionals who can design and advance critical information technology systems that significantly accelerate and improve operational, managerial, and strategic decisions. It focuses on providing the foundational, technical, and analytical skills needed to analyze an organization’s information system. Graduates enable modern businesses to compete in a rapidly changing and fiercely competitive global environment.

COURSEWORK IN MANAGEMENT INFORMATION SYSTEMS

Effective leaders and managers must know how to deliver their ideas measurably, clearly communicate with all stakeholders, and understand how their roles and decisions fit into the organizational landscape. Our learners in the coursework are immersed in meaningful hands-on learning experiences that bridge learned theories and best practices. Our courses are designed to educate future innovators to lead change at the intersection of technology, society, and business. Each course gives learners a deep dive into a subject that interests them.

The major in management information systems requires 126 credit hours, organized as the following.

  • 30 credits required in management information systems
  • 12 Program Electives
  • 48 credits required for General Education.
  • 36 Credits required for Professional Core in Business.

Management Information systems Required Courses

  • MGT 458  International Business
  • MIS 331   Systems Analysis and Design
  • MIS 345   Database Management Systems
  • MIS 356   Data Comminutions
  • MIS 479   Introduction to Object-Oriented Programming
  • MIS 489   Systems Development Project

Management Information systems Elective

  • MIS 385   Electric Commerce
  • MIS 410   Seminar in MIS
  • MIS 478   Network Security
  • Computer Science and other related courses 200 level or above are also accepted.

CAREER FIELDS IN MANAGEMENT INFORMATION SYSTEMS

  • Application developer
  • Business analyst
  • Business application developer
  • Computer security analyst
  • Consultant
  • Cyber and network security
  • Database administrator
  • E-commerce developer
  • E-Commerce manager
  • End user support
  • Foreign service information management specialists
  • IT consultant
  • IT development project leader
  • Network administrator
  • Network manager
  • Purchasing agent
  • Python programmer
  • Systems analyst
  • Systems developer
  • Technical analyst
  • Technical writer
  • Web designer
  • Website design manager

RELEVANT PROFESSIONAL ORGANIZATIONS

INTERNATIONAL BUSINESS

The rising significance of international trade, finance, and public policy has transformed our businesses. In this sense, navigating business successfully in the contemporary world requires a global mindset. Managers must acquire the skills and knowledge needed to work in international markets across national cultures and understand differing business practices by immersing themselves in transformative global experiences. We arm our learners with the tools to tackle challenges in business while empowering them to contribute and engage in organizations and communities in a global business environment.

International Business focuses on the principles and practices of business that transcend national boundaries to operate successfully in the global business environment. International business deals with the understanding of cross-border relationships —within the same organization and across multiple organizations — comprising the modern multinational enterprise and the institutional, financial, sociocultural, and sociopolitical contexts surrounding the enterprise.

BACHELOR OF SCIENCE IN INTERNATIONAL BUSINESS

The international business program provides learners who want to develop a global mindset and the skills needed for career progression to the highest management levels. To be successful, learners must desire a cross-cultural understanding of how global competitive dynamics influence companies worldwide. Learners will benefit from the challenging coursework, cutting-edge business knowledge, and skills with a strong foundation in liberal arts and sciences. Learners will gain global understanding, cultural awareness, and language appreciation. In addition, learners will have the opportunity to gain hands-on experience for preparing the next generation of leaders to navigate complex international business environments across borders and cultures.

The Bachelor of Science in business administration with a concentration in international business cultivates learners with adaptability, creativity, and a unique perspective on modern businesses' challenges and how to make the most out of an increasingly dynamic business and cultural environment. International business learners develop an understanding of the values, context, and culture needed to work within their choice of region. The international business program prepares learners to understand and apply business skills in accounting, finance, management, marketing, and operations in cross-cultural and global contexts.

COURSEWORK IN INTERNATIONAL BUSINESS

Our coursework allows learners to obtain analytical tools and conceptual framework needed to understand the international financial, political, and economic environment. Learners will gain an appreciation of how the business environment influences a firm’s strategy and performance, how culture plays a role in guiding a firm’s strategic activities, and how a firm can leverage home and host country resources to overcome challenges inherent in managing a multinational enterprise. Our program train learners to understand international business in international economics and finance, international accounting, international marketing, and international management strategy.

The major in management requires 126 credit hours, organized as the following.

  • 30 credits required for a Major in Management
  • 12 Program Electives
  • 48 credits required for General Education.
  • 33 Credits required for Professional Core in Business.

International Business Required Courses

  • MGT 332   Organizational Behavior/Theory
  • ACC 461   Seminar in International Accounting
  • FIN 487     International Financial Management
  • MGT 465   International Management
  • ECO 446    International Trade & Policy
  • MGT 458   International Business
  • MKT 464   Global Marketing

 

Choose 1 from the following:

  • FRE 101   Elementary French I and FRE 102 Elementary French II
  • FRE 201   Intermediate French I and FRE 202 Intermediate French II
  • SPA 101   Elementary Spanish I and SPA 102 Elementary Spanish II
  • SPA 201   Intermediate Spanish I and SPA 202 Intermediate Spanish II

CAREER FIELDS IN INTERNATIONAL BUSINESS

International business majors are prepared to work in a variety of business organizations. The unique and versatile skill set this degree provides can be used to help learners reach their career goals. Common Job Titles for International Business Majors:

    • Business development director
    • Economist
    • Financial analyst
    • Financial controller
    • Human resources manager
    • International foreign policy advisor
    • International marketing director
    • International trade and customs manager
    • Marketing manager
    • Multinational manager
    • Policy analyst

    Innovative Industries in International Business

    • International trade
    • Franchising
    • Distribution
    • Marketing

RELEVANT PROFESSIONAL ORGANIZATIONS AND LINKS

MARKETING 

Are you interested in creating beautiful stories and narratives? Are you full of imagination and curiosity to explore complex human interactions with information processing for value creation? If you are, then marketing is your choice. We are an interdisciplinary program deeply based on concepts of strategy, psychology, sociology, analytics, artificial intelligence, policy, and online and offline integration, recognizing our strengths and partners in the Huntsville area. Our award-winning professors, researchers, editors, and business leaders will prepare you for an ever-changing, disruptive global marketplace.

You will examine strategies facing the Chief Marketing Officer in contemporary organizations, big data aggregation and analytics, digital transformation, consumer decision-making including nudging, brand management and valuation, advanced marketing research techniques, retailing techniques including best-in-class online methods as well as marketing and public policy areas including customer analytics, issue elevation, and non-profit management.

BACHELOR OF SCIENCE IN MARKETING

Marketing is essential for the organic growth of a business, and its central role is to create, communicate, capture, and sustain value for an organization. Marketing helps an organization create value by better understanding the needs of its customers and providing them with innovative products and services. A degree in marketing allows learners to utilize different skills, such as problem-solving, analytical modeling, and applied psychology, in creative and innovative ways. The Marketing Program will prepare learners of Alabama A&M University for a challenging and rewarding career in marketing design and sales.

We emphasize the theory and practice of marketing expertise, competency, communication, and positive attitude development as required explicitly by employers of our graduates. Learners in Marketing majors will learn the process by which businesses communicate their core values to customers and other stakeholders. Learners in marketing study how companies win customer trust, and how to maintain and enrich that relationship through market research, customer data analysis, direct personal interaction, and technology-oriented methods. Learners are engaged in instructional and experiential learning that involves crafting and navigating marketing campaigns and new market research methods.

Marketing professionals possess and develop various skills, including qualitative and quantitative analysis, critical thinking, creativity, communication, and problem-solving. Accordingly, we train our learners to develop these essential skills for success in the academic or business world.

COURSEWORK IN MARKETING

Our expert professors and thought leaders publish in some of the most influential academic journals and other outlets, such as the Journal of Marketing, Information Systems Research, Journal of the Academy of Marketing Science, IEEE Transactions on Engineering Management, Journal of Product Innovation and Management, Journal of Public Policy and Marketing, California Management Review, and Industrial Marketing Management.

Based on the deep expertise of our professors, our course design in marketing and supporting areas help learners to systematically approach an unstructured problem to answer difficult-to-resolve questions in the ever-changing, complex contemporary world. From advertising to branding, retailing, and sales to digital marketing and marketing analytics, our highly experiential coursework enables learners to leverage real-world opportunities that help prepare them for dynamic and meaningful careers. 

The major in marketing requires 126 credit hours, organized as the following.

  • 30 credits required for a Major in Marketing
  • 12 Program Electives
  • 48 credits required for General Education.
  • 36 Credits required for Professional Core in Business.

Marketing Major Required Courses

  • MKT 316   Buyer Behavior
  • MKT 323   Promotion Management
  • MKT 390   ELO in Marketing
  • MKT 410   Marketing Research
  • MKT 411   Advanced Marketing research
  • MKT 464   Global Marketing
  • MKT 477   Marketing Management
  • MKT 487  Strategic Marketing

Marketing Electives (Marketing majors need to take 2 of the available marketing electives, course offerings vary from year to year)

  • MKT 317   Retail Management
  • MKT 324   Personal Selling
  • MKT 325   Product and Pricing Management
  • MKT 330   Principles of E-commerce
  • MKT 332   Merchandising Techniques
  • MKT 341   Business-to-business Marketing
  • MKT 351   Marketing Channels
  • MKT 423   Public Relations
  • MKT 450   Services Marketing
  • MKT 455   Healthcare Marketing

CAREER OPPORTUNITIES IN MARKETING

A degree in marketing can be a great starting point for any career and a marketing degree can help set learners up for success and accomplishment in various roles. 

ADVERTISING

Account management

  • Account supervisor/director
  • Account manager
  • Account executive
  • Assistant account executive
  • Account coordinator
  • Strategy/account planner/consumer insights manager or specialist

Project management

  • Project manager
  • Associate/assistant project manger

Media planner

  • Media director
  • Media planner
  • Associate media planner
  • Assistant media planner

Media buying

  • Media buying director
  • Associate media director
  • Programmatic media manager
  • Programmatic buyer/specialist
  • Programmatic buyer/specialist
  • Programmatic analyst
  • Assistant media buyer
  • Market research analyst

BRAND & PRODUCT MANAGEMENT

Branding

  • Brand marketing director
  • Brand manager/senior brand manager
  • Brand marketing specialist
  • Assistant brand manger

Project management

  • Chief product development officer
  • Product marketing manager
  • Product analyst
  • Product specialist
  • Product development coordinator/assistant

BUSINESS DEVELOPMENT AND SALES

Business development

  • Business development manager
  • Business development associate/sales consultant
  • Marketing development analyst

Sustainability

  • Business sustainability strategy manager/director
  • Business sustainability specialist/coordinator

Sales

  • Sales manager/director
  • Regional/national sales manager/director
  • Inbound/outbound sales manager/director
  • Contract manager
  • Sales analyst/audit analyst
  • Business development coordinator/sales support
  • Sales rep/agent/associate/lead

DATA ANALYTICS AND DATA SCIENCE

Data analytics

  • Data analytics manager/director
  • Lead/principle analyst
  • Business/marketing data analyst
  • Data metrics/predictive analyst/data reporting
  • Business intelligence analyst
  • Digital analytics and insights coordinator
  • Digital marketing analyst

Data science

  • Data science manager/director
  • Data scientist
  • Data engineer
  • Individual contributor/senior independent contributor

Data base marketing

  • Database manager/director
  • Database management specialist
  • Database administrator
  • Database coordinator/associate
  • Database marketing analyst
  • Date entry assistant/specialist

DIGITAL MARKETING

Digital broadcast advertising

  • Digital broadcast/webcast/podcast producer
  • Digital broadcast/media specialist/coordinator
  • Digital broadcast engineer
  • Digital media buyer
  • Digital broadcast traffic specialist

Digital marketing management

  • Digital marketing manager/director
  • Digital account manger
  • Digital marketing specialist/strategist
  • Digital marketing/web/google analyst
  • Digital marketing assistant

E-commerce

  • Ecommerce manager/director
  • Ecommerce associate/specialist
  • Ecommerce analyst

Website and other platforms

  • Website project manager
  • Web content manger
  • Web content specialist/strategist
  • Web developer/designer/producer
  • Online community manger
  • Webmaster/web developer specialist

Mobile marketing

  • Mobile media buyer
  • SMS marketing specialist

Email marketing

  • Email marketing manager/executive
  • CRM manager
  • Email marketing specialist/analyst

Search engine marketing

  • Search engine marketing (SEO)/search engine optimization/pay-per-click manger (PPC)
  • Search engine optimization/per-to-click analyst
  • SEO/PPC specialist/content writer

Content marketing

  • Content marketing manager/director
  • Digital marketing content creator/specialist/associate (Inbound or outbound or both)
  • Content strategy specialist

Display marketing and advertisement

  • Display marketing/advertising manager/director
  • Display and programmatic specialist
  • Paid search manager
  • Paid media specialist
  • Digital designer

Social media marketing

  • Social media marketing manager/director
  • Social media content manager
  • Social media coordinator
  • Social media analyst

Affiliate marketing

  • Affiliate marketing manager/director
  • Affiliate marketing editor
  • Affiliate marketing specialist/analyst

Influencer marketing

  • Influencer partnership/marketing manger
  • Influencer marketing specialist/associate/coordinator/assistant

MARKETING RESEARCH 

  • Marketing research manager/director
  • Marketing research analyst
  • Marketing research specialist/consultant/market
  • Consumer insights analyst
  • Data analyst
  • Marketing intelligence specialist
  • Research/insights associate
  • Researcher/qualitative/quantitative researcher

MARKETING STRATEGY AND MANAGEMENT

Marketing strategy

  • Chief marketing officer
  • Vice president of marketing
  • Strategic marketing manager/director program analyst
  • Technology developer marketing managers/specialist
  • Program/project manger
  • Marketing consultant/advisor
  • Marketing/project associate/coordinator/assistant
  • Marketing operations specialist

Growth marketing

  • Demand generation/growth marketing manager
  • Demand generation specialist/analyst
  • Growth marketing strategist

Event marketing

  • Event manager
  • Event marketing specialist

PUBLIC RELATIONS

Digital broadcast advertising

  • Publicity assistant/public affairs specialist
  • Publicity assistant/public affairs specialist
  • Media relations specialist

Internal & external communications

  • Public relations/corporate communications manager
  • Internal/external communication manger
  • Internal/external communication specialist
  • Communications coordinator/assistant

Customer relations

  • Client/customer relations manager/director
  • Customer relations specialist/consultant
  • Client marketing/retention associate

Investor relations

  • Investor relations manager/director
  • Fundraising manager
  • Investor relations analyst
  • Investor relations assistant

RETAILING

  • Retail/store manager
  • Retail/account manager
  • Retail analyst
  • Retail sales advisor/associate/coordinator/execution specialist
  • Retail/field merchandiser
  • Online retailing (see digital marketing)

 RELEVANT PROFESSIONAL ORGANIZATIONS AND LINKS

Contact Us

Department of Management Marketing, and Logistics
Phone: 256-372-5089
School of Business, Room 316
DR. JIFENG MU
Interim Chair, Department of Management Marketing, and Logistics
jifeng.mu@aamu.edu
(256) 372-4796
Ms. Melanie Jones
Administrative Assistant
melanie.jones@aamu.edu
(256) 372-5089
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