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University Brand Guidelines

Welcome to the Alabama A&M University Brand hub. Our brand is our University’s reputation. It’s we are perceived by the world. The brand is most effective when executed cohesively each time AAMU is represented. We do this through logos, marks, typography, colors and imagery. When applied consistently, these visual elements make our institutional presence, insignia, stories, apparel, collateral publications, and merchandise meaningful and memorable.

Every member of the AAMU family plays a part in advancing that reputation by protecting the brand. Consistent brand expression reinforces our collective commitment to the mission we all support as well as the perception of the greatness that comes FROM THE HILL. 

As the brand evolves, so will the content of this site. The guidelines and standards outlined here have been established to ensure brand consistency and strength. All identity elements found here should only be used as described. Do not dilute them through substitution or revision, or alter them in any way.

Download the NEW Alabama A&M Brand Guide 


Our logo family is designed to convey the unique qualities of Alabama A&M University. Its foundational elements are the marks, composed of: the Interlock (institutional logo), the Bulldog (spirit and athletics logo), the Wordmark (official name mark), and the Seal (reserved for University Registrar and Presidential use).

These logos are the primary signifiers of our brand identity. In addition to the institutional logos, unit logo shortcuts (or sub-brand logos) allow campus entities to informally communicate their name and affiliation with the university. Sub-brand logos should only be created by the Office of Marketing and Public Relations.


Interlock Logo Bulldog Logo AAMU Wordmark
Download EPS  Download EPS Download EPS
Download CMYK Maroon PNG Download CMYK Full Color PNG Download CMYK Maroon PNG
Download RGB Maroon PNG Download RGB Full Color PNG Download RGB Maroon PNG
Download White PNG Download Single Color Imprint  Download White PNG
Download Desktop Wallpaper Download EPS with Border Download Ai file 
Download Maroon Mobile Wallpaper Download Desktop Wallpaper  
Download White Mobile Wallpaper Download Mobile Wallpaper  
Download Ai file Download Ai file  

The University’s widely recognized brand benefits each entity within AAMU. Individual colleges, programs, departments and initiatives should use some combination of the core elements of name, color, typography and visual mark to take advantage of AAMU’s brand power and visibility.

Sub-Brand Logos

Below are a series of sub-branded logo examples that communicate individuality while maximizing the value of AAMU’s name and reputation.


          • The mark should start with the AAMU wordmark and a separator
          • Marks may be horizontal or vertical/stacked
          • All nouns should use Open Sans Bold and all prepositions and articles should use Open Sans Regular Italic
          • Departments may incorporate a symbol into their mark (see sub-branding examples 3 and 6)
          • On vertical/stacked marks, the width of the unit name may slightly exceed width of the Duke wordmark (see sub-branding example 5)

Contact our staff: 

Aaron J Thompson
Asst. Vice President, Advancement and Branding

Director of Marketing and Public Relations

Media Relations Manager

Debra Danial
Social Media Manager

Shirley Alexander
Administrative Secretary

Linda Elliot
Administrative Secretary