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Strategic Priority 5

Enhance the University's Image and Recognition

The Strategic Priority 5 Objectives are as follows:

  • Increase regional, national, and international audiences from FY2018 by 5% to promote the institution’s brand awareness by 2023.
  • By 2023, increase social media followers and digital engagement by 10%.

The Strategic Priority 5 Implementation Strategies are as follows:

  • Develop and execute an overarching marketing strategy and plan that creates greater awareness and informed advocacy across the spectrum of AAMU’s local, state, national, and international audiences.
  • Pursue national recognition for the distinctive features of AAMU’s undergraduate and graduate programs.
  • Integrate marketing and communications goals, policies, and strategies throughout the University’s schools and programs.
  • Support the development and implementation of a comprehensive alumni engagement effort that will empower and engage alumni nationwide as greater champions of the University.
  • Maximize the University’s brand by cultivating stronger relationships with leading private or public employers and agencies, other educational institutions, and cultural and economic development organizations.