The Strategic Priority 5 Objectives are as follows:
Annually promote awareness of the University to regional, national, and international
audiences
Utilize an integrated marketing approach by employing diverse communication methods,
tools, and best practices to help the University compete for students, faculty, staff,
and financial support
The Strategic Priority 5 Implementation Strategies are as follows:
Develop and execute an overarching marketing strategy and plan that creates greater
awareness and informed advocacy across AAMU's local, state, national, and international
audiences
Pursue national recognition for the distinctive features of AAMU's undergraduate and
graduate programs
Integrate marketing and communication goals, policies, and strategies throughout the
University's schools and programs
Support the development and implementation of a comprehensive alumni engagement effort
that will empower and engage alumni nationwide as greater champions of the University
Maximize the University's brand by cultivating stronger relationships with leading
private and public employers and agencies, other educational institutions, and cultural
and economic development organizations
