The Strategic Priority 5 Objectives are as follows:
Increase regional, national, and international audiences from FY2018 by 5% to promote
the institution’s brand awareness by 2023.
By 2023, increase social media followers and digital engagement by 10%.
The Strategic Priority 5 Implementation Strategies are as follows:
Develop and execute an overarching marketing strategy and plan that creates greater
awareness and informed advocacy across the spectrum of AAMU’s local, state, national,
and international audiences.
Pursue national recognition for the distinctive features of AAMU’s undergraduate and
Integrate marketing and communications goals, policies, and strategies throughout
the University’s schools and programs.
Support the development and implementation of a comprehensive alumni engagement effort
that will empower and engage alumni nationwide as greater champions of the University.
Maximize the University’s brand by cultivating stronger relationships with leading
private or public employers and agencies, other educational institutions, and cultural
and economic development organizations.