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Strategic Priority 5

Enhance the University's Image and Recognition

The Strategic Priority 5 Objectives are as follows:

  • Annually promote awareness of the University to regional, national, and international audiences
  • Utilize an integrated marketing approach by employing diverse communication methods, tools, and best practices to help the University compete for students, faculty, staff, and financial support

The Strategic Priority 5 Implementation Strategies are as follows:

  • Develop and execute an overarching marketing strategy and plan that creates greater awareness and informed advocacy across AAMU's local, state, national, and international audiences
  • Pursue national recognition for the distinctive features of AAMU's undergraduate and graduate programs
  • Integrate marketing and communication goals, policies, and strategies throughout the University's schools and programs
  • Support the development and implementation of a comprehensive alumni engagement effort that will empower and engage alumni nationwide as greater champions of the University
  • Maximize the University's brand by cultivating stronger relationships with leading private and public employers and agencies, other educational institutions, and cultural and economic development organizations