Management, Marketing, & Logistics

In today‘s increasingly competitive environment, organizations in both the private and public sectors are interested in individuals who can provide effective team leadership at all levels of organizations.

We provide a supportive and positive learning environment for our learners to explore and test new ideas, debate theories, encounter challenging information, and figure out what they can do in life to better humanity.

The Department of Management, Marketing & Logistics offers AACSB accredited Bachelor of Science and Graduate programs designed to provide learners with a broad-based education for entrepreneurial, managerial, and leadership success in business, government, and both profit and not-for-profit sectors.

Mission Statement/Objectives

Our mission is to build foundational business knowledge and inspire ethical leaders to serve the common good. We are driven by our purpose of fostering leaders, insights, and progress to better humanity. We work with other AAMU departments, units, and global and community partners to support the growth and development of our learners. We attract faculty and students from around the world and are committed to providing our learners an unparalleled transformational learning experience.

We serve our learners with faculty members from six academic disciplines: management, marketing, logistics and supply chain management, entrepreneurship, management information systems, and international business. Our faculty are committed to excellence in teaching, research, service, and integrating ideas, technologies, and developments across multiple disciplines. They pride themselves on their unparalleled availability and support of our learners. From extended office hours to one-on-one tutoring, they walk the extra mile to prime our learners for academic and career success.

LEARNING SUPPORT COMMUNITY

We work as a team to provide various resources supporting the career and life success of our learners. On the gorgeous and pristine campus of Alabama A&M University, from admission, academic advising, financial assistance, career development, course registration, tutorial assistance and academic support to counseling services, information technology, food and dining, campus housing, transportation services, wellness and health, sports and entertainment, learning and library, security and safety, club activities, and social connection, all learners have our support. Our learners enjoy their campus life and grow and develop into independent thinkers and leaders in their pursuit of happiness, liberty, and the meaning of life and work.

CORE CURRICULUM AND DEGREE REQUIREMENTS

To build a solid foundation for the success of our learners , we have common core degree requirements for our business majors.

Learners completing undergraduate programs in Business receive a Bachelor of Science degree. Business undergraduate students must complete a core curriculum that exposes them to diverse subjects and develops well-rounded foundational business knowledge. Within the undergraduate program, area requirements include writing, mathematics, integrative studies, basic disciplines, functional fields in business, and elective courses enhancing a learner’s course of study. The solid cousework will develop learners with highly-regarded expertise and compentency to serve organizations.

Required General Education Courses (48 credit hours. It may vary with different academic year enrollment, please refer to the course bulletin for detailed information)

Required Business Core Courses

ACC 203 Financial Accounting Principles
ACC 204 Managerial Accounting Principles
MGT 207 Legal Environment and Ethics
ECO 271 Business Statistics I
ELO 250 Professional Development and Workforce readiness
FIN 315 Principles of Finance
MIS 315 Principles of Management Information Systems
MGT 315 Principles of Management
MKT 315 Principles of Marketing
MGT 413 Production/Operations Management
MGT 442 Strategic Management and Policy
MTH 120 Calculus & Its Applications

ENTREPRENEURSHIP

LEARN

PRACTICE

LAUNCH

Do you dream of creating your startup? Are you aspiring to launch a business, disrupt a market or change the world with your big idea? If you are a visionary with the passion and determination to shape the future, you can practice entrepreneurship as a way of life. Entrepreneurs are creative, innovative, ambitious, dynamic, and energetic leaders. They bring new ideas, technologies, and solutions to the market and improve our lives.

Our immersive learning environment drives a constant flow of dynamic ideas, leading to genuine change and lasting impact. Our entrepreneurship training and development integrate analytical and creative thinking to generate and build opportunities, empowering learners to transform and reshape the world in sustainable and scalable ways. As a result, our learners can match their unique talent with business expertise and become the entrepreneurial leader the world needs. We train our learners to solve big problems and ground those solutions in a well-rounded education in math, science, and the liberal arts.

BACHELOR OF SCIENCE IN ENTREPRENEURSHIP

We provide a high-quality education that prepares learners for entrepreneurship, small business management, and leadership. The Entrepreneurship Program teaches learners the skills for different careers:

Start their businesses.
Work for growth-oriented and innovative firms.
Work in family businesses.
Bring an entrepreneurial perspective to their chosen fields.

Developing an entrepreneurial mindset is a lifelong skill that supports learners in opportunity recognition and exploitation and other careers and professions. AAMU learners are motivated to generate positive and productive change in their communities.

We are one of the few institutions in the North Alabama area offering entrepreneurship. The program is built on a combination of theoretical contents and hands-on assignments, developing skills applicable to the workforce and providing case studies that learners can display as part of their expertise. In addition, technology integration in the entrepreneurship program aims to enhance learners' engagement and make their learning experience more complete. By doing so, we create one seamless experience that blends a tight-knit community with a pool of opportunities for our learners.

ENTREPRENEURSHIP PROGRAM AND NASA TTO

The entrepreneurship program is part of NASA T2University Program (Technology Transfer University Program) with the course ETR 440. Teams of learners are asked to explore the NASA patent portfolio, identify a technology of interest, and find a new life and a terrestrial use for that technology to enhance its commercialization opportunities. Learners are supported with workshops and meetings with the technology inventors.

OUR STUDENTS ARE SAYING…

The C.O.B.P.A. Entrepreneurship Program here is outstanding. The projects offered to Alabama A&M Business students are extremely innovative, featuring new experiences such as global workshop opportunities and social networking events. A plethora of support is available in this program. There are also multiple professors encouraging the importance of starting new ventures and generating great ideas that can help us to actually “start here, go anywhere.”

Trinity P.

Children’s Author

Illustrator

Entrepreneurship’ 23

My experience with A&M's Entrepreneurship program has been nothing short of exemplary. The directors and professors have personally tailored our classes to reflect the experiences we will face as business owners and CEOs in the future. Everyone we connect with is there to help us not only academically and through references but as mentors when entering our careers. This program encourages us to take risks, explore every passion we've considered, and "fail" without the consequences we would likely experience after graduation. There isn't another program in the business department that I would have chosen instead. Our Entrepreneurship program was the way to go. –

Kyla H.

Future CEO

Entrepreneurship’ 23

COURSEWORK IN ENTREPRENEURSHIP

Entrepreneurship is an interdisciplinary area of study. Therefore, our program design reflects the interdisciplinary value of entrepreneurship and weaves it throughout our curricular and co-curricular programs. Our coursework provides the foundation for understanding the processes, finances, and context of entrepreneurship. Through the coursework, our learners are trained to evaluate the feasibility and drivers of business opportunities, design viable business models, and practice entrepreneurship as a way of life. We teach conceptual and analytical approaches to all aspects of opportunity recognition, opportunity, evaluation, launching, growing, and expanding businesses and organizations. The skills learned in our entrepreneurship classes enable our learners to be designers of new ideas and processes for organizations, large or small, public or private, corporate or not-for-profit, and local or global.

The major in entrepreneurship requires 123 credit hours, organized as the following.

30 credits required for Major in Entrepreneurship.
9 Program Electives
48 credits required for General Education.
36 Credits required for Core in Business.

Major in Entrepreneurship Required Courses

ETR 315 Principles of Entrepreneurship – 3 credit hours. An introductory course intended to provide learners with a solid foundation in terms of the vital role played by entrepreneurs and entrepreneurship in the contemporary dynamic yet complex global economy.

ETR 319 Identification and Evaluation of New Venture Opportunities – 3 credit hours. The course covers criteria, tools, and dynamics involved in systematic search and creative thinking methods to generate ideas. Learners examine the process and difficulties of analyzing new venture ideas to produce a solid business opportunity. Prerequisites: ETR 315 or instructor consent.

ETR 320 New Venture Funding – 3 credit hours. This course presents learners the options available to secure funding for their company and analyze the financial peculiarities of the start-up process in relation to the different stages of the idea life cycle. Prerequisites: ETR 315 and FIN 315.

ETR 390 Experiential Learning Opportunity (ELO) in Entrepreneurship – 3 credit hours. An experiential learning opportunity in the form of a co-op, internship, or field experience that combines classroom concepts with practical work experience related to the learner’s major field of study. Prerequisites: ELO 250.

ETR 430 Business Planning – 3 credit hours. Learners will study the basic components and varied audiences for the business plan. Each learner will write a business plan and will be required to present the plan to a panel of business leaders. Recommended background for this course: ETR 319 and ETR 320 and MKT 315.

ETR 440 Entrepreneurial Counseling – 3 credit hours. Learners work as counseling teams to professionally support active entrepreneurs and small business managers in the definition of strategies and the identification of solutions for the everyday challenges that their companies face. Prerequisites: ETR 390.

ETR 445 Growing and Managing New Ventures – 3 credit hours. One of the most troublesome aspects of entrepreneurship is running the business once it is started. This course focuses on techniques to grow the new venture and how to manage both the growth and operations. Considerable emphasis will be placed on expanding existing markets, finding new markets, anticipating the next generation of products, and managing cash flow. This course is also the capstone course for both the Entrepreneurship Minor and the Management Minor. Recommended background for this course: ETR 430, MKT 315.

MGT 352 Small Business Management - 3 credit hours. The course intends to be a practical guide of small businesses management, exploring how operations can be planned and delivered. Several critical functions such as organizing, directing, controlling, purchasing, production are examined. Prerequisites: MGT 315, FIN 315, MKT 315

MGT 458 International Business - 3 credit hours. This course examines the organizational, administrative, marketing and financial aspects of business-based operations, political, and the legal economic factors influencing international business, including community relations, business climate, and human resources management issue. Prerequisites: MGT 315 or MGT 332.

Major in Entrepreneurship Program Electives

The Program Business Electives are Courses 300 and 400 level in any of the following areas:

Accounting
Economics
Finance
Management
Marketing
Logistics and Supply Chain Management
Management Information Systems

CAREER FIELDS IN ENTREPRENEURSHIP

Business Owner

If learners have ever wanted to open their own business, a major in entrepreneurship will help them develop multiple skills in all critical areas.

Management

The entrepreneurship program includes several courses that will teach how to manage and grow a business, preparing learners for this career option.

Business Consultant

The entrepreneurship curriculum covers nearly any field of business, preparing learners for a career in consulting.

Corporate Intrapreneurship

If the corporate setting is the path for learners, studying entrepreneurship will help them develop new ideas and produce innovation within the umbrella of an established company.

Sales & Marketing

Studying entrepreneurship helps learners develop communication and presentation skills, creativity, and teamwork that will allow them to succeed in a career in sales or marketing.

RELEVANT PROFESSIONAL ORGANIZATIONS

LOGISTICS AND SUPPLY CHAIN MANAGEMENT

Logistics and supply chain management provides consumers and businesses affordable access to various products. Logistics and supply chain leaders need to be able to source, produce, and deliver products and services and leverage innovative technologies to align firm strategy and their supply chain. Our goal is to provide learners and partners with a competitive advantage and competency by enhancing their expertise and understanding of how the supply chain is evolving at home and abroad. Logistics and Supply Chain Management will prepare our learners to plan for and forecast the demand for products, mitigate disruptions, and uncover inefficiencies in the movement of products and raw materials.

Logistics and supply chain management (LSM) integrates topics from manufacturing operations, purchasing, transportation, and physical distribution into a unified program. Logistics and supply chain management emphasize analytical problem-solving, leadership, and communication skills. Logistics and supply chain management integrate insights from different areas, such as analytical methods, logistics systems, database analysis/information systems/system technologies, finance, economics, accounting, and technical communication/writing, to solve complex problems. The goal of LSM is to maximize the economic value generated by managing these decisions.

BACHELOR OF SCIENCE IN LOGISTICS AND SUPPLY CHAIN MANAGEMENT

The logistics and supply chain management program teach learners to reimagine efficient and effective techniques for production and delivery across industries. Our program is designed to provide learners with knowledge and skills in various functional activities of logistics and supply chain management and the ability to develop skills to analyze problems, communicate solutions, and understand the impact of their decisions. The programs also emphasize the interdependence of those functional areas and the need for an integrated approach. A practical work placement experience is part of these programs. Through an integrative educational process, we prepare our learners for the next era of logistics and supply chain management and careers in procurement, manufacturing, inventory management, warehousing, logistics, and transportation. Graduates of the program pursue excellent employment and entrepreneurial opportunities in business, government, and the not-for-profit sectors.

COURSEWORK IN LOGISTICS AND SUPPLY CHAIN MANAGEMENT

Our course design will help learners:

Learn to leverage supply chain management fundamental concepts, functions, and enablers to deliver a positive impact to organizations.
Develop formidable critical thinking skills to integrate theory and strategy to solve real business complex problems.
Gain an understanding of how supply chain management processes can generate value for organizations, customers, and end-users.
Explore new ways to work and engage effectively with remote teams and geographically and culturally diverse teammates.
Study with leading faculty and gain in-demand skills, including how to create value by making changes to an organization’s supply chain, how changes in company strategy can produce wealth, the newest and best ways to use gathered data, and deep quantitative skills and the expertise.

The major in logistic and supply chain management requires 126 credit hours, organized as the following.

30 credits required for a Major in Logistics and Supply Chain Management
12 Program Electives
48 credits required for General Education.
36 Credits required for Professional Core in Business.

Logistics and Supply Chain Management Major Required Courses

LSM 201 Intro to Logistics & Supply Management
LSM 305 Purchasing & Supply Management
LSM 323 Transportation Management
LSM 340 Advanced Logistics & SCM
LSM 390 ELO in Logistics
LSM 409 International Logistics and Supply Chain Management
LSM 428 Strategic Logistics and Supply Chain Management

Logistics and Supply Chain Management Electives (Logistics and Supply Chain Management majors need to take 2 of the available electives, course offerings vary from year to year)

LSM 324 Contract Law
LSM 334 Maintenance Management/Engineering Design
LSM 335 Configuration and Technology Management
MGT 397 Management Science
LSM 411 Procurement and Contract Management
LSM 415 Logistical Support Analysis and Material Acquisition Life Cycle Analysis
LSM 422 Negotiation Techniques and Supply Chain Management
LSM 426 Contract Cost and Price Analysis
LSM 427 Quality Management
LSM 435 Supply Chain Risk Management
LSM 451 Inventory Management and Production Control

CAREER FIELDS IN LOGISTICS AND SUPPLY CHAIN MANAGEMENT

Career track progression could lead to the vice president level in supply chain-related areas. Our supply chain management graduates are recruited by organizations from around the world and in all sectors of the economy, including:

Commercial contracting
Corporate retail
Federal agencies
Federal contracting
Health care
Manufacturing
Manufacturing
Public and private
Service
Wholesale trade

Graduates of the supply chain management program are highly sought-after and have excellent placements. Career examples include but are not limited to those shown in the following list. Advanced degrees or certifications may be required for academic or clinical positions. The following are some positions that supply chain management graduates have obtained:

Acquisition analyst
Acquisition specialist
Acquisition support specialist
Buyer or planner
Chief sustainability officer
Contracting specialist
Distribution center manager
Distribution manager
General manager
Internet marketing analyst
Inventory specialist
Logistics analyst
Logistics manager
Logistics planner
Materials manager
Operations planner or analyst
Operations team leader/operations manager/operations analyst
Planner or analyst
Procurement specialist
Procurement specialist/buyer/purchasing manager
Production coordinator
Project manager
Purchasing manager
Supply chain specialist/manager/analyst
Supply management analyst

RELEVANT PROFESSIONAL ORGANIZATIONS

Management orientation with non-academic continuing education opportunities:

Academic and industry research orientation:

MANAGEMENT

Management is the art and science of coordinating and administering tasks to achieve goals. Management researchers apply basic social science disciplines and research methods to management and leadership problems in the public and private sectors. We provide an academic experience where learners explore how to bring management perspectives to their technical and quantitative expertise. Our program is designed to provide learners with a deep understanding of management theory and practice grounded in the scientific method. We prepare our learners for success in their choosing professions, arming learners with foundational insights of best practices across a multitude of domains.

We prepare future leaders to respond to challenges associated with creating a successful business in today's global economy while shaping management knowledge and practices for the contemporary organizations. We teach undergraduate and graduate courses in the fields of strategy, organization behavior, leadership, strategy formulation, management of innovation, organization design, developing teams, decision-making, and motivating employees. Our faculty research covers a broad range of topics within the management disciplines, and we are dedicated to teaching students the skills they need to succeed in management careers. We accomplish great things with talented people who believe they will accomplish them.

BACHELOR OF SCIENCE IN MANAGEMENT

To succeed in a fast-changing and complex global economy, managers at all levels must navigate the total enterprise and understand the forces shaping the organization’s direction, policies, goals, and, at the same time, exercise personal leadership in managing employees. Our management coursework training prepares learners to tap into the power of management principles and accumulative expertise to improve lives, benefit society, and drive powerful yet positive change. Our learners will explore why diverse perspectives are critical to organizations. Our learners will analyze strategy, apply business concepts, oversee projects, and build connections between business and the world.

The Bachelor of Science in management provides a solid foundation for initial placements in organizations of all types and signals our learner’s future managerial interests to employers in all sectors. Our learners will develop a skill set to anticipate, address, and resolve the central challenges of navigating and running organizations in a fast-changing society. Our learners will identify and implement the best strategy for an organization. Our learners examine how people work as individuals, as team members, and as organizational members. Our learners will analyze the business as a whole and how to align all aspects of the business accordingly, evaluating the overall needs of an organization (for-profit, not-for-profit, and government), defining supporting objectives, and implementing optimal approaches and tactics to pursue those objectives.

COURSEWORK IN MANAGEMENT

Our courses are designed to teach learners the skills necessary to perform leadership roles in the business and corporate world. The courses allow learners to obtain the knowledge and skills needed to assume management positions in various organizations. Management program provides learners with a solid foundation in organizational behavior, human resources management, electives in labor-management relations, negotiation, conflict management, and organizational management. These courses will help learners to develop deeper knowledge in specific areas of interest. Our coursework will equip learners to understand how organizations work, how they are managed, and how they interact with other stakeholders to create value for the organization and the well-being of humanity.

The major in management requires 123 credit hours organized as the following.

27 credits required for a Major in Management
12 Program Electives
48 credits required for General Education.
33 Credits required for Professional Core in Business.

Management Major Required Courses

MGT 332 Organizational Behavior/Theory
MGT 352 Small Business Management
MGT 390 ELO in Management
MGT 397 Management Science
MGT 433 Human Resources Management
MGT 458 International Management
A flexible course in business recommended by the academic advisor

Management Electives (Management majors need to take 2 of the available management electives, course offerings vary from year to year)

MGT 320 Planning and Launching New Ventures
MGT 330 Introduction to Entrepreneurship
MGT 402 Independent Study
MGT 412 Principles of Insurance
MGT 427 Quality Management
MGT 431 Growing and Managing New Ventures
MGT 445 Senior Portfolio: Writing the Business Plan
MGT 450 Principles of Real Estate
MGT 458 International Business
MGT 473 Small Business Counseling

CAREER FIELDS IN MANAGEMENT

Management majors are prepared to work in a variety of business organizations. Graduates of management major have been successful in organizations in all industries, including manufacturing, health care, financial institutions, gaming and tourism, utilities, not-for-profit organizations, and governmental agencies.

Account manger
Banking manager
Compensation and benefits manager
Consulting
Corporate labor relations manager
CPA
Director of employee benefits and services
Employee relations manager
Employment and recruiting manager
Entrepreneurship
Financial analyst
General management
Human resources
Human resources director
Management consultant
Management consulting
Nonprofit management
Operations management
Payroll manager
Performance evaluation specialist
Project management
Sales
Senior employment analyst
Staffing manager
Strategic planning

RELEVANT PROFESSIONAL ORGANIZATIONS

MANAGEMENT INFORMATION SYSTEMS

Do you enjoy computer science or more technical courses but are mostly interested in the practical and social applications of technology? Do you have a passion for business and want to use advanced information technology to change how organizations work? Do you want to learn how data and technology can be harnessed to benefit individuals, organizations, and communities? If you are, then management information system is your passion.

The need for well-educated and creative professionals in management information systems continues to surge worldwide. Our information system program integrates insights and accumulative expertise from computer science, information technology, and business management with a humanities and social sciences-based education to provide learners with an uncommonly well-rounded portfolio. The learners will be uniquely positioned for an impactful career in an increasingly digitized and connected world, able to adapt to rapid evolution across industries. Learners can use technologies such as artificial intelligence, machine learning, deep learning, big data, social networks, neural networks, robotics, automated voice assistants, blockchain, and driverless vehicles to benefit organizations, communities, and society.

BACHELOR OF SCIENCE IN MANAGEMENT INFORMATION SYSTEMS

The Bachelor of Science in business administration with a concentration in management information systems program focuses on the innovation of business-oriented information technology to open new markets and improve business operations by leveraging information systems. The Management Information Systems (MIS) concentration produces highly skilled MIS professionals who can design and advance critical information technology systems that significantly accelerate and improve operational, managerial, and strategic decisions. It focuses on providing the foundational, technical, and analytical skills needed to analyze an organization’s information system. Graduates enable modern businesses to compete in a rapidly changing and fiercely competitive global environment.

COURSEWORK IN MANAGEMENT INFORMATION SYSTEMS

Effective leaders and managers must know how to deliver their ideas measurably, clearly communicate with all stakeholders, and understand how their roles and decisions fit into the organizational landscape. Our learners in the coursework are immersed in meaningful hands-on learning experiences that bridge learned theories and best practices. Our courses are designed to educate future innovators to lead change at the intersection of technology, society, and business. Each course gives learners a deep dive into a subject that interests them.

The concentration in management information systems requires 126 credit hours, organized as the following.

30 credits required in management information systems
12 Program Electives
48 credits required for General Education.
36 Credits required for Professional Core in Business.

Management Information systems Required Courses

MGT 458 International Business
MIS 331 Systems Analysis and Design
MIS 345 Database Management Systems
MIS 356 Data Comminutions
MIS 479 Introduction to Object-Oriented Programming
MIS 489 Systems Development Project

Management Information systems Elective

MIS 385 Electric Commerce
MIS 410 Seminar in MIS
MIS 478 Network Security
Computer Science and other related courses 200 level or above are also accepted.

CAREER FIELDS IN MANAGEMENT INFORMATION SYSTEMS

Application developer
Business analyst
Business application developer
Computer security analyst
Consultant
Cyber and network security
Database administrator
E-commerce developer
E-Commerce manager
End user support
Foreign service information management specialists
IT consultant
IT development project leader
Network administrator
Network manager
Purchasing agent
Python programmer
Systems analyst
Systems developer
Technical analyst
Technical writer
Web designer
Website design manager

RELEVANT PROFESSIONAL ORGANIZATIONS

Audiovisual and Integrated Experience Association (AVIXA)

INTERNATIONAL BUSINESS

The rising significance of international trade, finance, and public policy has transformed our businesses. In this sense, navigating business successfully in the contemporary world requires a global mindset. Managers must acquire the skills and knowledge needed to work in international markets across national cultures and understand differing business practices by immersing themselves in transformative global experiences. We arm our learners with the tools to tackle challenges in business while empowering them to contribute and engage in organizations and communities in a global business environment.

International Business focuses on the principles and practices of business that transcend national boundaries to operate successfully in the global business environment. International business deals with the understanding of cross-border relationships —within the same organization and across multiple organizations — comprising the modern multinational enterprise and the institutional, financial, sociocultural, and sociopolitical contexts surrounding the enterprise.

BACHELOR OF SCIENCE IN INTERNATIONAL BUSINESS

The international business program provides learners who want to develop a global mindset and the skills needed for career progression to the highest management levels. To be successful, learners must desire a cross-cultural understanding of how global competitive dynamics influence companies worldwide. Learners will benefit from the challenging coursework, cutting-edge business knowledge, and skills with a strong foundation in liberal arts and sciences. Learners will gain global understanding, cultural awareness, and language appreciation. In addition, learners will have the opportunity to gain hands-on experience for preparing the next generation of leaders to navigate complex international business environments across borders and cultures.

The Bachelor of Science in business administration with a concentration in international business cultivates learners with adaptability, creativity, and a unique perspective on modern businesses' challenges and how to make the most out of an increasingly dynamic business and cultural environment. International business learners develop an understanding of the values, context, and culture needed to work within their choice of region. The international business program prepares learners to understand and apply business skills in accounting, finance, management, marketing, and operations in cross-cultural and global contexts.

COURSEWORK IN INTERNATIONAL BUSINESS

Our coursework allows learners to obtain analytical tools and conceptual framework needed to understand the international financial, political, and economic environment. Learners will gain an appreciation of how the business environment influences a firm’s strategy and performance, how culture plays a role in guiding a firm’s strategic activities, and how a firm can leverage home and host country resources to overcome challenges inherent in managing a multinational enterprise. Our program train learners to understand international business in international economics and finance, international accounting, international marketing, and international management strategy.

The major in international business requires 126 credit hours, organized as the following.

30 credits required for a concentration in International Business
12 Program Electives
48 credits required for General Education.
36 Credits required for Professional Core in Business.

International Business Required Courses

MGT 332 Organizational Behavior/Theory
ACC 461 Seminar in International Accounting
FIN 487 International Financial Management
MGT 465 International Management
ECO 446 International Trade & Policy
MGT 458 International Business
MKT 464 Global Marketing

Choose 1 from the following:

FRE 101 Elementary French I and FRE 102 Elementary French II
FRE 201 Intermediate French I and FRE 202 Intermediate French II
SPA 101 Elementary Spanish I and SPA 102 Elementary Spanish II
SPA 201 Intermediate Spanish I and SPA 202 Intermediate Spanish II

CAREER FIELDS IN INTERNATIONAL BUSINESS

International business majors are prepared to work in a variety of business organizations. The unique and versatile skill set this degree provides can be used to help learners reach their career goals. Common Job Titles for International Business Majors:

- Business development director
- Economist
- Financial analyst
- Financial controller
- Human resources manager
- International foreign policy advisor
- International marketing director
- International trade and customs manager
- Marketing manager
- Multinational manager
- Policy analyst
Innovative Industries in International Business
- International trade
- Franchising
- Distribution
- Marketing

RELEVANT PROFESSIONAL ORGANIZATIONS AND LINKS

MARKETING

Are you interested in creating beautiful stories and narratives? Are you full of imagination and curiosity to explore complex human interactions with information processing for value creation? If you are, then marketing is your choice. We are an interdisciplinary program deeply based on concepts of strategy, psychology, sociology, analytics, artificial intelligence, policy, and online and offline integration, recognizing our strengths and partners in the Huntsville area. Our award-winning professors, researchers, editors, and business leaders will prepare you for an ever-changing, disruptive global marketplace.

You will examine strategies facing the Chief Marketing Officer in contemporary organizations, big data aggregation and analytics, digital transformation, consumer decision-making including nudging, brand management and valuation, advanced marketing research techniques, retailing techniques including best-in-class online methods as well as marketing and public policy areas including customer analytics, issue elevation, and non-profit management.

BACHELOR OF SCIENCE IN MARKETING

Marketing is essential for the organic growth of a business, and its central role is to create, communicate, capture, and sustain value for an organization. Marketing helps an organization create value by better understanding the needs of its customers and providing them with innovative products and services. A degree in marketing allows learners to utilize different skills, such as problem-solving, analytical modeling, and applied psychology, in creative and innovative ways. The Marketing Program will prepare learners of Alabama A&M University for a challenging and rewarding career in marketing design and sales.

We emphasize the theory and practice of marketing expertise, competency, communication, and positive attitude development as required explicitly by employers of our graduates. Learners in Marketing majors will learn the process by which businesses communicate their core values to customers and other stakeholders. Learners in marketing study how companies win customer trust, and how to maintain and enrich that relationship through market research, customer data analysis, direct personal interaction, and technology-oriented methods. Learners are engaged in instructional and experiential learning that involves crafting and navigating marketing campaigns and new market research methods.

Marketing professionals possess and develop various skills, including qualitative and quantitative analysis, critical thinking, creativity, communication, and problem-solving. Accordingly, we train our learners to develop these essential skills for success in the academic or business world.

COURSEWORK IN MARKETING

Our expert professors and thought leaders publish in some of the most influential academic journals and other outlets, such as Information Systems Research, Journal of the Academy of Marketing Science, IEEE Transactions on Engineering Management, Journal of Product Innovation and Management, California Management Review, and Industrial Marketing Management.

Based on the deep expertise of our professors, our course design in marketing and supporting areas help learners to systematically approach an unstructured problem to answer difficult-to-resolve questions in the ever-changing, complex contemporary world. From advertising to branding, retailing, and sales to digital marketing and marketing analytics, our highly experiential coursework enables learners to leverage real-world opportunities that help prepare them for dynamic and meaningful careers.

The major in marketing requires 120 credit hours, organized as the following.

24 credits required for a Major in Marketing
12 Program Electives
48 credits required for General Education.
36 Credits required for Professional Core in Business.

Marketing Major Required Courses

MKT 316 Buyer Behavior
MKT 323 Promotion Management
MKT 390 ELO in Marketing
MKT 410 Marketing Research
MKT 464 Global Marketing
MKT 487 Strategic Marketing

Marketing Electives (Marketing majors need to take 2 of the available marketing electives, course offerings vary from year to year)

MKT 317 Retail Management
MKT 324 Personal Selling
MKT 325 Product and Pricing Management
MKT 326 Digital Marketing
MKT 330 Principles of E-commerce
MKT 332 Merchandising Techniques
MKT 341 Business-to-business Marketing
MKT 351 Marketing Channels
MKT 411 Advanced Marketing research
MKT 423 Public Relations
MKT 450 Services Marketing
MKT 455 Healthcare Marketing
MKT 477 Marketing Management

CAREER OPPORTUNITIES IN MARKETING

A degree in marketing can be a great starting point for any career and a marketing degree can help set learners up for success and accomplishment in various roles.

ADVERTISING

Account management

Account supervisor/director
Account manager
Account executive
Assistant account executive
Account coordinator
Strategy/account planner/consumer insights manager or specialist

Project management

Project manager
Associate/assistant project manger

Media planner

Media director
Media planner
Associate media planner
Assistant media planner

Media buying

Media buying director
Associate media director
Programmatic media manager
Programmatic buyer/specialist
Programmatic buyer/specialist
Programmatic analyst
Assistant media buyer
Market research analyst

BRAND & PRODUCT MANAGEMENT

Branding

Brand marketing director
Brand manager/senior brand manager
Brand marketing specialist
Assistant brand manger

Project management

Chief product development officer
Product marketing manager
Product analyst
Product specialist
Product development coordinator/assistant

BUSINESS DEVELOPMENT AND SALES

Business development

Business development manager
Business development associate/sales consultant
Marketing development analyst

Sustainability

Business sustainability strategy manager/director
Business sustainability specialist/coordinator

Sales

Sales manager/director
Regional/national sales manager/director
Inbound/outbound sales manager/director
Contract manager
Sales analyst/audit analyst
Business development coordinator/sales support
Sales rep/agent/associate/lead

DATA ANALYTICS AND DATA SCIENCE

Data analytics

Data analytics manager/director
Lead/principle analyst
Business/marketing data analyst
Data metrics/predictive analyst/data reporting
Business intelligence analyst
Digital analytics and insights coordinator
Digital marketing analyst

Data science

Data science manager/director
Data scientist
Data engineer
Individual contributor/senior independent contributor

Data base marketing

Database manager/director
Database management specialist
Database administrator
Database coordinator/associate
Database marketing analyst
Date entry assistant/specialist

DIGITAL MARKETING

Digital broadcast advertising

Digital broadcast/webcast/podcast producer
Digital broadcast/media specialist/coordinator
Digital broadcast engineer
Digital media buyer
Digital broadcast traffic specialist

Digital marketing management

Digital marketing manager/director
Digital account manger
Digital marketing specialist/strategist
Digital marketing/web/google analyst
Digital marketing assistant

E-commerce

Ecommerce manager/director
Ecommerce associate/specialist
Ecommerce analyst

Website and other platforms

Website project manager
Web content manger
Web content specialist/strategist
Web developer/designer/producer
Online community manger
Webmaster/web developer specialist

Mobile marketing

Mobile media buyer
SMS marketing specialist

Email marketing

Email marketing manager/executive
CRM manager
Email marketing specialist/analyst

Search engine marketing

Search engine marketing (SEO)/search engine optimization/pay-per-click manger (PPC)
Search engine optimization/per-to-click analyst
SEO/PPC specialist/content writer

Content marketing

Content marketing manager/director
Digital marketing content creator/specialist/associate (Inbound or outbound or both)
Content strategy specialist

Display marketing and advertisement

Display marketing/advertising manager/director
Display and programmatic specialist
Paid search manager
Paid media specialist
Digital designer

Social media marketing

Social media marketing manager/director
Social media content manager
Social media coordinator
Social media analyst

Affiliate marketing

Affiliate marketing manager/director
Affiliate marketing editor
Affiliate marketing specialist/analyst

Influencer marketing

Influencer partnership/marketing manger
Influencer marketing specialist/associate/coordinator/assistant

MARKETING RESEARCH

Marketing research manager/director
Marketing research analyst
Marketing research specialist/consultant/market
Consumer insights analyst
Data analyst
Marketing intelligence specialist
Research/insights associate
Researcher/qualitative/quantitative researcher

MARKETING STRATEGY AND MANAGEMENT

Marketing strategy

Chief marketing officer
Vice president of marketing
Strategic marketing manager/director program analyst
Technology developer marketing managers/specialist
Program/project manger
Marketing consultant/advisor
Marketing/project associate/coordinator/assistant
Marketing operations specialist

Growth marketing

Demand generation/growth marketing manager
Demand generation specialist/analyst
Growth marketing strategist

Event marketing

Event manager
Event marketing specialist

PUBLIC RELATIONS

Digital broadcast advertising

Publicity assistant/public affairs specialist
Publicity assistant/public affairs specialist
Media relations specialist

Internal & external communications

Public relations/corporate communications manager
Internal/external communication manger
Internal/external communication specialist
Communications coordinator/assistant

Customer relations

Client/customer relations manager/director
Customer relations specialist/consultant
Client marketing/retention associate

Investor relations

Investor relations manager/director
Fundraising manager
Investor relations analyst
Investor relations assistant

RETAILING

Retail/store manager
Retail/account manager
Retail analyst
Retail sales advisor/associate/coordinator/execution specialist
Retail/field merchandiser
Online retailing (see digital marketing)

RELEVANT PROFESSIONAL ORGANIZATIONS AND LINKS

Contact Us

Department of Management Marketing, and Logistics

Phone: 256-372-5089

School of Business, Room 316

DR. JIFENG MU

Department Chair

jifeng.mu@aamu.edu

(256) 372-4796

Lisa Storry

Administrative Assistant

lisa.storry@aamu.edu

(256) 372-5089

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