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Bachelor of Science in Marketing

Marketing students
Marketing

About This Program

The marketing program focuses on the key elements of business/customer relationships. Marketing is the process by which businesses communicate their core values to customers and other businesses.

Students in Marketing majors will study how businesses win customer trust, how to maintain and enrich that relationship through market research, analysis of customer data, direct personal interaction, and several technology-oriented methods. Students are engaged in instructional and experiential learning that involve in crafting marketing campaigns and new methods of market research.

Salaries in Marketing

The BLS reports that the upper 10 percent of marketing managers earned more than $208,000, as did managers in advertising and promotions. Market research analysts in the top ten percent earned more than $121,720.

Career Fields

Department Information

Management & Marketing

Contacts Information

Dr. Larry McDaniel,

Chair, Department of Management, Marketing, and Logistics

larry.mcdaniel@aamu.edu
(256) 372-5089
New School of Business (NSB)
Room 316