The Marketing program focuses on the key elements of business/customer relationships.
Marketing is the process by which businesses communicate their core values to customers
and other businesses. Students in Marketing majors will study how businesses win customer
trust, how to maintain and enrich that relationship through market research, analysis
of customer data, direct personal interaction, and several technology-oriented methods.
Students are engaged in instructional and experiential learning that involve in crafting
marketing campaigns and new methods of market research.
Salaries in Marketing
The BLS reports that the upper 10 percent of marketing managers earned more than $208,000,
as did managers in advertising and promotions. Market research analysts in the top
ten percent earned more than $121,720.