AAMU Earns Top Award for Social Media Campaign
Alabama A&M Wins International Awards for Marketing, Social Media
The MarCom Awards, an international creative competition for marketing and communication professionals,
has announced winners in their 2024 contest, and AAMU’s Office of Marketing, Communications,
and Advancement has captured four awards.
Chosen from more than 7,000 international entries, AAMU earned the following wins:
Platinum Award - Social Media Marketing Campaign for its “Free Them” series highlighting Divine 9 organizations; Gold Award - Educational Institution Publication of the Year for the 2024 President’s Report; Gold Award - Magazine Photography for the 2024 President’s Report; and Honorable Mention - Advertisement for the Birmingham SkySign billboard.
This year marked Alabama A&M’s first-ever entries in the MarCom Awards program. The
University submitted work in four categories, earning wins in each.
The platinum award-winning "Free Them" series was a multi-platform social media campaign
which showcased the rich culture of the "Divine 9" oranizations on HBCU campuses through
the colorful photography and video story-telling of Alabama A&M's Crew 75 creative content team. Content from the series earned over 700,000 views, driving audience growth and engagement
for the AAMU brand across social media.
“The congratulations belong to our team of professional and student staff,” said Assistant
Vice President of Advancement and Branding Aaron Thompson. “These recognitions reflect
our commitment to telling the AAMU story in a compelling way and being intentional
about everything we produce.”
Since its inception in 2004, MarCom has evolved into one of the largest and most-respected
creative competitions in the world. The MarCom Awards honor excellence in marketing
and communication while recognizing the creativity and hard work of industry professionals.
The Awards are administered by the Association of Marketing and Communication Professionals
(AMCP), an international organization founded in 1995. AMCP consists of several thousand
marketing, communication, advertising, public relations, digital, and web professionals.