National Campaign Showcases Life on The Hill, 150th Anniversary
New AAMU Television Ad Airs During Super Bowl LIX
Alabama A&M University debuted a new institutional commercial – the first of a national
TV campaign – during Super Bowl LIX in several markets. The 30-second spot highlights
the vibrant student experience at AAMU in celebration of the University’s 150th anniversary.
The ads feature people of AAMU - students, faculty, and staff – and are voiced by
the 74th Miss Alabama A&M University, Faith Gatson.
The first commercial in the set opens with a bold image of The Hill before taking
viewers on a colorful imersion into AAMU. Beyond Super Bowl Sunday, the commercials
will be implemented across several marketing and promotional platforms, inside AAMU
broadcasts, conferences, events, and more.
“This institutional ad is a reminder of the unique sense of place and possibility
that defines AAMU,” said Aaron J Thompson, Alabama A&M’s assistant vice president
of advancement and branding. “It provides a glimpse into life on The Hill and gives
our community a galvanizing visual during this anniversary year.”
Additional 30-second and longer 90-second versions of the institutional ad will also
fill a broad TV and digital strategy aimed at further amplifying the AAMU brand.
Watch HERE.